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References

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References

Brooks, A. (2024, May 22). Life insurance facts and statistics 2024. Bankrate. https://www.bankrate.com/insurance/life-insurance/life-insurance-statistics/ 

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Brown-Peterson, A. (2017). Successful facebook marketing strategies by Missouri small businesses: A qualitative case study (Order No. 10284766). Available from ProQuest Dissertations & Theses Global Closed Collection; ProQuest One Academic. (1914685882). Retrieved from https://library.indianapolis.iu.edu/cgi-bin/proxy.pl?url=https://www.proquest.com/dissertations-theses/successful-facebook-marketing-strategies-missouri/docview/1914685882/se-2 

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Chinen-Moore, J. (2020). Social Media Strategies for Small Businesses (Order No. 28002 Available from ProQuest Dissertations & Theses Global Closed Collection; ProQuest One Academic. (2420559389). https://library.indianapolis.iu.edu/cgi-bin/proxy.pl?url=https://www.proquest.com/dissertations-theses/social-media-strategies-small-businesses/docview/2420559389/se-2 

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Clark, D. (2024, September 19). How to use social media for insurance industry 2024. Social Champ. https://www.socialchamp.io/blog/social-media-for-insurance/  

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Connell, A. (2024, October 14). 12 best social media calendar tools (2024 Pros & Cons). Blogging Wizard. https://bloggingwizard.com/social-media-calendar-tools/ 

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Deel, Isaac. (2023). Social media marketing strategies for small businesses: a comprehensive guide to success and growth. Undergraduate Honors Theses. Paper 786. https://dc.etsu.edu/honors/78 

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Edlam, L. A., Jr. (2024). Social media presence and innovation in minority-owned small- and medium-sized enterprises (Order No. 31336381). https://library.indianapolis.iu.edu/cgi-bin/proxy.pl?url=https://www.proquest.com/dissertations-theses/social-media-presence-innovation-minority-owned/docview/3075798643/se-2 

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Gawde, S. B. (2024). Impact Of Online Presence In Revolutionizing Small-scale Businesses. Riga: Turiba University. Retrieved from https://library.indianapolis.iu.edu/cgi-bin/proxy.pl?url=https://www.proquest.com/conference-papers-proceedings/impact-online-presence-revolutionizing-small/docview/3111674140/se-2 

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Hall, K. (2024 February 20). Authenticity And Relatability - How To Make Social Media Work In 2024. https://www.summitconsult.co.uk/blog/authentic-and-relatable   

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 Laehn, T. (2018). How social media can connect advisers with clients. Employee Benefit Adviser (Online), https://library.indianapolis.iu.edu/cgi-bin/proxy.pl?url=https://www.proquest.com/trade-journals/how-social-media-can-connect-advisers-with/docview/2056412386/se-2 

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Larson, J. (2024, August 30). How are the younger generations insuring themselves?. Agent Support Network of America. https://asnoa.com/2024/how-are-the-younger-generations-insuring-themselves/#:~:text=Gen%20Z%20values%20simplicity%20and,exactly%20what%20they’re%20buyingLinks to an external site..

 

Macready, H. (2024) How often should a business post on social media? [2024 data], Social Media Marketing & Management Dashboard. https://blog.hootsuite.com/how-often-to-post-on-social-media/  

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Matteis, J. (n.d.). How to get & retain clients for your insurance business: Insureon . Insureon. https://www.insureon.com/blog/how-to-get-more-clients-for-your-insurance-business   

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 Nab, A. (2024). Being transparent will promote customer loyalty. business.com. https://www.business.com/articles/leading-with-transparency/Links to an external site.   

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National Association of Insurance Commissioners. (2024, July). Only about 1 in 4 gen Z adults can define “deductible” and “co-pay.” NAIC (National Association of Insurance Commissioners). Retrieved from https://content.naic.org/article/only-about-1-4-gen-z-adults-can-define-deductible-and-co-pay  

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Newberry, C. (2024, June 6). 2024 guide to Insurance Social Media Marketing [6 tried tactics]. Social Media Marketing & Management Dashboard. https://blog.hootsuite.com/insurance-social-media/ 

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Powers, K. (2022, August 3). The best times to post on social media. American Marketing Association. https://www.ama.org/marketing-news/the-best-times-to-post-on-social-media/  

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RoopCo. (2023, November 14). 5 reasons you need a social media content calendar. Roopco. https://roopco.com/5-reasons-you-need-a-social-media-content-calendar/#:~:text=A%20social%20media%20content%20calendar%20will%20help%20you%20efficiently%20and,produce%20their%20best%20possible%20work

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Sachs, E. (2024, May 7). How to create engaging posts for social media. Sachs Marketing Group. https://sachsmarketinggroup.com/how-to-create-engaging-posts-for-social-media/ 

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Saric, D. (2023, September 21). What do gen Z insurance consumers want?. Insurance Business America. https://www.insurancebusinessmag.com/us/news/breaking-news/what-do-gen-z-insurance-consumers-want-460499.aspxLinks to an external site.   

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