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Appendix A: Bibliography

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Bibliography

As a formative part of the team project, we documented relevant research in a Bibliography of materials we reviewed. This complete list of our readings helped the team keep track of promising materials, helped us avoid duplication of resources, and allowed us to better track materials that we considered but decided to exclude from the project. We opted to include the Bibliography so that you could see topics we explored and sources we considered as part of the ten-week project.

 

Brax Team. (2022). How to promote insurance on social media: Land more clients. Brax. https://www.brax.io/blog/how-to-promote-insurance-on-social-media-land-more-clients#:~:text=By%20using%20social%2Doriented%20platforms%2C%20insurance%20agents%20can,seen%20by%20the%20people%20who%20are%20most  

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Brooks, A. (2024, May 22). Life insurance facts and statistics 2024. Bankrate. https://www.bankrate.com/insurance/life-insurance/life-insurance-statistics/ 

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Chinen-Moore, J. (2020). Social Media Strategies for Small Businesses (Order No. 28002 Available from ProQuest Dissertations & Theses Global Closed Collection; ProQuest One Academic. (2420559389). https://library.indianapolis.iu.edu/cgi-bin/proxy.pl?url=https://www.proquest.com/dissertations-theses/social-media-strategies-small-businesses/docview/2420559389/se-2  

 

Clark, D. (2024, September 19). How to use social media for insurance industry 2024. Social Champ. https://www.socialchamp.io/blog/social-media-for-insurance/  

 

Connell, A. (2024, October 14). 12 best social media calendar tools (2024 Pros & Cons). Blogging Wizard. https://bloggingwizard.com/social-media-calendar-tools/ 

 

Deel, Isaac. (2023). Social media marketing strategies for small businesses: a comprehensive guide to success and growth. Undergraduate Honors Theses. Paper 786. https://dc.etsu.edu/honors/78 

 

Editoral, C. (2024, October 9). How to build client trust in the insurance industry. Cole Information. https://coleinformation.com/building-strong-client-trust-in-the-insurance-industry/ 

 

Edlam, L. A., Jr. (2024). Social media presence and innovation in minority-owned small- and medium-sized enterprises (Order

No. 31336381). https://library.indianapolis.iu.edu/cgi-bin/proxy.pl?url=https://www.proquest.com/dissertations-theses/social-media-presence-innovation-minority-owned/docview/3075798643/se-2 

 

Gawde, S. B. (2024). Impact Of Online Presence In Revolutionizing Small-scale Businesses. Riga: Turiba University. Retrieved from https://library.indianapolis.iu.edu/cgi-bin/proxy.pl?url=https://www.proquest.com/conference-papers-proceedings/impact-online-presence-revolutionizing-small/docview/3111674140/se-2 

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George, J. (2024, January 11). The appeal of “Day in the life” content on YouTube and TikTok. WIRED Middle East. https://wired.me/culture/day-in-the-life-youtube-tiktok/#:~:text=But%20watching%20someone%20spark%20joy,even%20when%20no%20one’s%20looking.  

 

Goodall, M. (2019). Social Media Bundle: (Social Media Platforms Overview Best Practice Guide). (). New York: Centaur Media

 

USA Inc. (A member of Centaur Plc Group).  https://library.indianapolis.iu.edu/cgi-bin/proxy.pl?url=https://www.proquest.com/reports/social-media-bundle/docview/2307478129/se-2   

 

Hall, K. (2024 February 20). Authenticity And Relatability - How To Make Social Media Work In 2024. https://www.summitconsult.co.uk/blog/authentic-and-relatable   

 

Khurdei, V., Pushkar, T., Kuzmenko, H., Bessarab, A., & Tregub, A. (2023). Use of Social Media Platforms as a Key Element of

 

Brand Marketing Strategies. Economic Affairs, 68(3), 1665-1673. https://doi.org/10.46852/0424-2513.3.2023.31 

 

Laehn, T. (2018). How social media can connect advisers with clients. Employee Benefit Adviser (Online), https://library.indianapolis.iu.edu/cgi-bin/proxy.pl?url=https://www.proquest.com/trade-journals/how-social-media-can-connect-advisers-with/docview/2056412386/se-2 

 

Larson, J. (2024, August 30). How are the younger generations insuring themselves?. Agent Support Network of America. https://asnoa.com/2024/how-are-the-younger-generations-insuring-themselves/#:~:text=Gen%20Z%20values%20simplicity%20and,exactly%20what%20they’re%20buyingLinks to an external site..    

Lutkenhaus, R., McLarnon-Silk, C., & Walker, F. (2023). Norms-Shifting on Social Media: A Review of Strategies to Shift Norms among Adolescents and Young Adults Online. Review of Communication Research, 11, 127-127–149. https://library.indianapolis.iu.edu/cgi-bin/proxy.pl url=https://www.proquest.com/scholarly-journals/norms-shifting-on-social-media-review-strategies/docview/2816546837/se-2  

 

Macready, H. (2024) How often should a business post on social media? [2024 data], Social Media Marketing & Management Dashboard. https://blog.hootsuite.com/how-often-to-post-on-social-media/  

 

Matteis, J. (n.d.). How to get & retain clients for your insurance business: Insureon . Insureon. https://www.insureon.com/blog/how-to-get-more-clients-for-your-insurance-business   

 

Marmer, D. (2024, October 24). How Often to Post on Social Media for Business? A HubSpot Experiment.https://blog.hubspot.com/marketing/how-frequently-should-i-publish-on-social-media#should-i-publish-more-or-less  

 

Nab, A. (2024). Being transparent will promote customer loyalty. business.com. https://www.business.com/articles/leading-with-transparency/Links to an external site.   

 

National Association of Insurance Commissioners. (2024, July). Only about 1 in 4 gen Z adults can define “deductible” and “co-pay.” NAIC (National Association of Insurance Commissioners). Retrieved from https://content.naic.org/article/only-about-1-4-gen-z-adults-can-define-deductible-and-co-pay  

 

Newberry, C. (2024, June 6). 2024 guide to Insurance Social Media Marketing [6 tried tactics]. Social Media Marketing & Management Dashboard. https://blog.hootsuite.com/insurance-social-media/ 

 

Oksa, R., Kaakinen, M., Savela, N., Ellonen, N., & Oksanen, A. (2023). Social media use in professional organizations: boosting and draining workforce. Behaviour & Information Technology, 42(11), 1740–1757. https://doi-org.proxy.ulib.uits.iu.edu/10.1080/0144929X.2022.2094833 

 

Powers, K. (2022, August 3). The best times to post on social media. American Marketing Association. https://www.ama.org/marketing-news/the-best-times-to-post-on-social-media/  

 

Provident. (2019, July 16). What qualities do customers want in an insurance agent? https://www.providentins.com/what-qualities-do-customers-want-in-an-insurance-agent/ 

 

Rehman, I. (2024, June 14). 10 best Social Media call-to-action (CTA) examples and how to use them. https://www.sprinklr.com/blog/social-media-call-to-action-examples/  

 

Rodrigues, J., Faria, S., & Lima Rua, O. (2022). The Impact of Creativity as a Foremost Attraction for a Business Through Social Media: The Power of Instagram. International Conference on Applied Business & Management, 192–195. 

 

RoopCo. (2023, November 14). 5 reasons you need a social media content calendar. Roopco. https://roopco.com/5-reasons-you-need-a-social-media-content-calendar/#:~:text=A%20social%20media%20content%20calendar%20will%20help%20you%20efficiently%20and,produce%20their%20best%20possible%20work. 

 

Sachs, E. (2024, May 7). How to create engaging posts for social media. Sachs Marketing Group. https://sachsmarketinggroup.com/how-to-create-engaging-posts-for-social-media/  

 

Saric, D. (2023, September 21). What do gen Z insurance consumers want?. Insurance Business America. https://www.insurancebusinessmag.com/us/news/breaking-news/what-do-gen-z-insurance-consumers-want-460499.aspxLinks to an external site.   

 

So, K. (2024, June 28). 12 social media best practices for small business owners in 2023. America’s SBDC. https://americassbdc.org/12-social-media-best-practices-for-small-business-owners-in-2023/ 

 

Sury, K., Arief, M., & Asyik, N. F. (2024). Analyzing the effects of social media, customer-to-customer interactions, and traditional marketing on customer decision-making through brand preference: insights from Greater Jakarta's Insurance Market. International Journal of Research in Business and Social Science, 13(4), 49-63. https://doi.org/10.20525/ijrbs.v13i4.3401 

The role of visual content in digital marketing. (n.d.). https://www.winwithmcclatchy.com/blog/visual-content-in-digital-marketing  

 

Yodhhewawhe, K. (2023). Small Business Management Decision-Making: A Case Study on Effective Social Media Marketing Strategies to Improve Performance and Increase Customer-Base (Order No. 30631453). Available from ProQuest One Academic. (3040262511). Retrieved from https://library.indianapolis.iu.edu/cgi-bin/proxy.pl?url=https://www.proquest.com/dissertations-theses/small-business-management-decision-making-case/docview/3040262511/se-2 

 

Walker, B. (2024, August 27). How insurance companies can leverage social media. Ditto. https://www.dittotranscripts.com/blog/how-insurance-companies-can-leverage-social-media/#:~:text=Sharing%20informative%20content%2C%20FAQs%2C%20and,with%20transcription%20to%20maximize%20reach. 

 

Wang, W., Wei, J., Xu, H., Miao, S., & Liao, Y. (2023). Social media marketing contributes to customer value: The role of customer engagement. Social Behavior & Personality: An International Journal, 51(8), 1–8. https://doi-org.proxy.ulib.uits.iu.edu/10.2224/sbp.12532 

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